Soulfrito Music Festival Information
Soulfrito is an entertainment and lifestyle company that aims to capture the spirit of Urban Latino communities. Soulfrito's events are well-known for their ability to connect with "New Generation Latinos," a sizable and diversified group of urban Latinos that make up the untapped but rapidly expanding multicultural market.
It's the only yearly festival in the United States, and it features established and up-and-coming performers from the American Hip Hop, R&B, Dancehall, Reggae, and Urban Latin music scenes. The celebration is popular among U.S. Hispanics of the second and third generations, many of whom are bilingual.
Soulfrito is the only event where popular Pop/Urban acts can share the stage with those specializing in Latin music. Talent and the business world look to Soulfrito as a top stepping stone. Miami, Florida, and Brooklyn, New York, have hosted the festival. They help new and upcoming artists get their names and works out there by hosting events and programs that feature their work.
Certain initiatives have been developed to encourage young people to develop their creative skills and explore academic, professional, and entrepreneurial opportunities in the arts and entertainment industries.
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