Life Is Beautiful Festival Information
The Life is Beautiful Music & Art Festival is a big music fest founded by Rehan Choudhry in 2013. The event takes place each year in the heart of Downtown Las Vegas, Nevada, to celebrate music, food, art, and education.
According to WWD, "the festival has focused on building a brand aimed at uniting people around artistic experiences," which includes everything from music to street artists like Shepard Fairey to companies coming together for events, small businesses, and cuisine.
Life is Beautiful is not just a music festival; it has large-scale murals and interactive sculptural displays. Local and international artists are represented at the event, and there are also recycled Burning Man installations. Meow Wolf, an art collective, created the crowd-pleaser "Art Motel" in 2017, transforming an abandoned hotel at 225 North Seventh Street into a digital haven of artwork, original music, lighting, and projections.
The Life is Beautiful lineup reveal also included several comedic acts. Pete Davidson, Michelle Wolf, and Hannibal Buress from Saturday Night Live, Trixie Mattel from Ru Paul's Drag Race, and Jimmy O. Yang from HBO's Silicon Valley were among the 2018 headliners at Vegas's Venue.
With $17.7 million in earnings in 2019, it is among the top events worldwide. The festival was purchased by Penske Media Corporation (PMC) in February 2022. The acquisition was made through Rolling Stone, although not all of the terms of the agreement were made public.
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