Hayat Project Information
An active band from Gyumri, Armenia, the Hayat Project blends local urban traditions with contemporary inspirations. They perform updated versions of Gyumri's folk tunes and classic Gyumri music. To further differentiate their presentations, they also produce original mash-ups combining popular Western and Armenian music.
Often referred to as Armenia's cultural hub, Gyumri has become something of a cultural ambassador since the band started in 2019. The lively and captivating music they perform—full of catchy melodies and high-pitched voices—makes their concerts unforgettable events for the audience. After attending one of the band's events, concertgoers occasionally say they feel like members of the Hayat family.
In Armenia, Europe, and the U.S., the Hayat Project has been a stunning success. They have accumulated millions of views on social media and put on more than a hundred shows—some of which sold out in the U.S.
The talented musicians include vocalist Narendra Hovhannisyan, guitarist Hovhannes Serobyan, woodwind player Gevorg Hakobyan, keyboardist Arthur Yeghiazaryan, and many more.
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