California Roots Music and Arts Festival Information
The California Roots Music and Art Festival, or Cali Roots, is a famous music and art festival that features folk, hip hop, reggae, reggae-rock acts, and live painting on-stage. This mega festival was founded in 2010 by Jeff Monser, a screen painting shop owner, and an artist. The festival takes place at the Monterey County Fairgrounds in Monterey, California. This location was a former home of the Monterey Pop Festival that witnessed a popular event in which Jimi Hendrix set his guitar on fire in 1967.
The festival started as a one-day event headlining the Tribal Seeds and the Dirty Heads. Currently, the Cali Roots festival has grown enormously in both length and attendance. The festival is organized over three full days, with more than 11,000 attendees each day. The festival is defined as the largest reggae-rock festival in the entire world. The event also claims to be one of the largest reggae festivals in the United States.
The California Roots Music and Art Festival currently involve curated lineups of live music and engagement of various events that are exclusively related to the practice and celebration of reggae culture. The festival also includes an interactive art segment. The Cali Roots closely works with non-profit organizations to raise funds for various causes that fulfill alignment with the brand of Cali Roots.
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